Recent research shows that over half of all UK business now use video in one form or another to promote themselves, typically on their Websites and sometimes linked to e-marketing campaigns.
Google certainly has a soft spot for video and always rewards Websites that use it. Customers also like seeing videos, saying that they would prefer to learn about a product or service by watching a video than reading about it.
There is no doubt that video is a powerful marketing tool that grabs and holds onto the attention of target audiences, with those sites with video content being visited more often and for longer. Most site visitors will watch a video all the way through, so learn more about the business, its products and services to encourage them to visit more pages as a result.
Videos are easy to pay attention to and tell your target audience a lot about what you do and why they need to contact you, in less than a minute.
